THE LAST OF US
S1-S2
HBO
MARKETING CAMPAIGN
Emojis for The Last of Us S1 were refreshed as the season went on. We started with the clicker head, then bloater, then Joel and Ellie for the season finale. I worked with art director Miro Yoon.
We worked to make sure the icons were visible on a dark background. The emoji automatically populates when the hashtag is used. Below, you can also see some of the emojis reinterpreted and animated as Giphy stickers. For these Giphy stickers, I also rotoscoped characters from the show.
Througout the season, I designed assets for social media. These included tune-in posts, posts celebrating milestones for viewership, and title cards for a video series.
In collaborations with Four Sigmatic coffee, I mocked up a packaging design will Illustrated cordyceps fungus. I painted the pattern digitally in photoshop.
