THE GILDED AGE S3
HBO MARKETING CAMPAIGN

As part of the social toolkit, I created four background images for Instagram stories. I worked with art director Lynn Kim and with our creative marketing team.

Posts are placed on top of the images. We cycle through the images for variety. Since romance is a big part of this season, we decided to go with red and pink and floral imagery.

Each week, a tune in asset is released on Instagram. We also posted a critics quotes carousel when the season first released. The border and type is inspired by opulent gilded age architecture.

On Instagram, I also designed icons for the story categories. A couple of fun icons are the old fashioned microphone, typwriter, and camera.

THE OFFICIAL GILDED AGE PODCAST
SEASON 3

Each season of The Gilded Age, we release an accompanying podcast. This season, I updated the color palette and embellishments for a fresh look. I worked closely with art directors Tom Haskard and motion designer Marta Duerta Dias to create the key art.

I resized the keyart to be distributed on platforms such as Spotify, Apple, and Max.

Each episode of the podcast features guests from the show. I designed a thumbnail template for the podcast. These thumbnails are for Youtube and Max. Below are a couple of explorations.

KAREN GUAN

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